Over the last few years C2 has been doing more and more CRM work, web enabling solutions like Microsoft Dynamics CRM with the Activedition CMS. Through this period C2 has seen CRM solutions mature, develop and provide a platform for delivering business intelligence / return on investment. Today's CRM offerings now represent tailorable solutions that facilitate designs beyond their sterotyped sales roots.
Finlay Carmichael our Consultancy Director at C2 who has been architecting web enabled CRM for clients was recently invited to write an opinion piece for Entrepreneur Country Magazine - www.entrepreneurcountry.net - in which he explains how CRM has morphed into XRM (Anything Relationship Management). The C2 feature from this popular magazine is attached to this posting for review. If you have an interest in this subject or have an opnion of your own please do not hesitate to email Finlay - finlay@c2software.com.
About Richard
At C2 Software I have responsibility for sales and marketing operations while also contributing to the overall C2 business strategy. I have a key objective of developing and account managing our client and partner bases whilst also marketing the complimentary solutions that the organisation develops and releases.
Recent clients selecting Activedition which I am pleased to welcome into the fold include:
- McGrigors LLP
- Belfast City Council
- FDA Union
- Biotechnology & Biological Sciences Research Council
- Scottish Funding Council
- Teach First
- Scottish Enterprise
I was recently asked to take responsibility for our ISO 9001:2008 (Quality Management Standard) project, and I am pleased to say we are now accredited to this standard and we look forward to progressing other similar business improvement initiatives.
Prior to working at C2 I spent nearly 20 years working in the Utilities Sector undertaking various diverse I.T. responsibilities e.g. Account Management, Financial Systems Development, Performance Testing Lab Operations and Enabling Web Technologies.
