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Social Intelligence - Integrating CMS, CRM and Social Media

The presentation from our Internet World 2011 presentation is now available.  The session at Internet World was packed out so this is obviously a hot topic.

Topics explored include:

  • Next generation CMS - Social CMS
  • Community features
  • Social networks - pushing and pulling content
  • Integration with CRM
  • What makes a Social CRM
  • What are the business benefits.

We're excited with these developments and look forward to rolling out a wide range of these features in our forthcoming releases.

We'd welcome your feedback and comments. 

Download the presentation - Social Intelligence

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About Finlay

My key task at C2 is ensuring the successful execution of the business strategy. This is to make Activedition the leading web content management system and C2 the leading e-business solution provider in the UK.

As part of my role I work closely with clients to architect innovative and efficient solution designs that overcome real business problems / deliver return on investment. I enjoy utilisng my expertise on, web solutions, back office solutions / integration and design for usability and accessibility as part of this process. Recent clients that I have worked with include:

  • Scottish Enterprise (CMS, CRM, Social Media, Advanced eMail Marketing)
  • FDA Union (CMS, eMembership)
  • Biotechnology & Biological Sciences Research Council (CMS, Search)
  • Scottish Funding Council (CMS, Back Office Integration)
  • Teach First (Architecture for a new online website and Community with Salesforce CRM integration)

Before starting C2 Software I worked for a range of leading blue chip organisations including Texas Instruments Software (now Computer Associates), NCR and AT&T (now Alcatel-Lucent).