We recently presented at Technology for Marketing 2011 at Earls Court on how to develop and implement a CMS Driven Social Media Strategy. The presentation was extremely well attended and shows that this is a very hot topic in the market place. Content is becoming more fragmented across channels and organisations are looking at how they can manage customer interactions across the social networks and their websites. Hopefully the attached Powerpoint from TFM will provide some ideas on how we see this area developing.
We would also very much welcome your feedback.
About Finlay
My key task at C2 is ensuring the successful execution of the business strategy. This is to make Activedition the leading web content management system and C2 the leading e-business solution provider in the UK.
As part of my role I work closely with clients to architect innovative and efficient solution designs that overcome real business problems / deliver return on investment. I enjoy utilisng my expertise on, web solutions, back office solutions / integration and design for usability and accessibility as part of this process.
Recent clients that I have worked with include:
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Scottish Enterprise (CMS, CRM, Social Media, Advanced eMail Marketing)
- FDA Union (CMS, eMembership)
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Biotechnology & Biological Sciences Research Council (CMS, Search)
- Scottish Funding Council (CMS, Back Office Integration)
- Teach First (Architecture for a new online website and Community with Salesforce CRM integration)
Before starting C2 Software I worked for a range of leading blue chip organisations including Texas Instruments Software (now Computer Associates), NCR and AT&T (now Alcatel-Lucent).
